Today we bring you 2 designs from Buddy Creative. 2 ranges of soups for Tesco that whilst different in style are both excellent samples of simple design doing its job well.
The first opts for the use of photography, close up shots of fresh ingredients with the incorporation of a band of colour to help distinguish each flavour. The second design, for the fresh chilled soups, uses simple illustrations with organic textures to communicate the simplicity and freshness of the product.
2 different approaches, both superbly executed to create 2 strong cohesive ranges that work well under the Tesco umbrella. You can see more of Buddy´s excelent work on thier Behance page or by heading over to thier website which has links to thier facebook and twitter pages.
Photography by James Murphy