Today we’re abandoning are usual Friday post in leu of something a little more light hearted. Sent in by JWT Amsterdam we present to you their latest concept, Greatest Fires in History, themed and elegantly decorated paraffin blocks !!!
Here’s the low down from JWT:
“Light up your fireplace with this set of 5 paraffin blocks displaying the greatest fires in history! The series of 5 paraffin blocks, available in matching box, contain 5 cityscapes of the ‘Greatest Fires in History’. Now you too can watch as Rome burns, or should you prefer, Tokyo, Chicago, London, or San Francisco. And whilst back in the year 66 AD, Rome burned for 6 long days. You can have it burned to ashes in just 3 hours. Whilst enjoying a good book and a fine glass of wine. Arson has never been so fun.”
These tickled us here at The PDB headquarters, we have no idea why anyone would want to dedicate their time to redesigning such an odd product product but we’re sure glad JWT decided to do so and it just goes to show that sometimes a good idea can come from some very strange places.
All that’s left for us to say is make sure you follow JWT via Twitter or Facebook to get regular updates and while your here also make sure you get yourself over to their website to check out the rather amazing portfolio that this world world renown agency is sporting.
The matte material used is perfect for a vintage look – and it goes along perfectly with the theme. It just goes to show that even the oddest product can get a brand facelift with a package or label redesign. Well done!
http://www.consolidatedlabel.com